Pacchai Enginra Kaathu is directed by Thankar Bacchan’s assistant Keera. The film is about a youngster, who lost his life for love and politics and it is a film based on real life incident. This film is one such thing, which is about the life of a youngster ‘Pacchai Ramkumar’. The complete movie is converged in a night, during which his life is narrated from 7 individuals’ point of views.

The film’s crew met the media personnels last evening after a delayed commencement of nearly 1 hour. Speaking on the occasion, director Keera requested everyone to express their feedbacks directly to them and help him to grow higher with their support. 5 songs were screened during this occasion.

Vasagar an assistant director takes on the lead role of ‘Pacchai’ and new girl Devathai stars opposite him in female lead. Kerala’s Appu Kutty Saravanan, Bharath, Maruthai have donned prominent roles.

Saregama, India’s leading entertainment company continues its epic journey in audiovisual edutainment content for children with the launch of “Sweet Values- The DVD” produced by Chocolait Productions Pvt Ltd.

The project “Sweet Values”, a first from Chocolait Kidz, was released by child star Darsheel Safary of the Taare Zameen par fame in Chennai. A brainchild of the creative couple Shoba and Sonu Kumar, Chocolait Kidz is a unique brand for kids comprising of value based products and projects, with a strong vision of building a social networking community of kids.

The innovative video brings together music, dance and simple lyrics presented by a lively, charming 9-year-old Brand Anchor Bharati.S with the help of her cute and bubbly friends. Unlike a fictional or cartoon character, Bharati is sure to connect with children in a more personal and effective way. Each song has a simple message imparting good thoughts and behavior in a highly entertaining manner. The message impacts the sub-conscience bringing about a behavioral change in the little viewers.

The entire presentation is a musical melody written and composed to grab the attention of the children. Sweet Values is a complete entertainer set to International standards with smart performers aged between 2 and 9.

BR Vijayalakshmi, mother of an active 9 year old and GM, Audio Visual Media, Saregama adds, “Sweet Values imparts values in a very entertaining and fun way, not at all like preaching or even teaching! We are confident that Sweet Values will continue the successful streak begun by ‘Rhymeskool with Katrina Kaif and AR Rahman’”. Rhymeskool Vol 1, the flagship project of Saregama Kids has been making the charts all over the country since its release in June.

Anand Cine Service, India’s largest integrated rental house has been supplying the world’s finest film and digital cameras, lenses, telescopic cranes, dollies, sound equipment, lighting, and generators to hundreds of productions in several languages across the world every year.

In association with ARRIMEDIA of UK we supply leading-edge technology and offer complete production solutions to creative professionals through an exceptional service, nationally and internationally.

We are pleased to announce the Indian debut of ALEXA, the latest digital camera from ARRI that is now available for rental. This camera was launched at the CINEMA TODAY exhibition held in Chennai from 23-25 July 2010.

Undoubtedly, one of the biggest announcements at CINEMA TODAY 2010 was the launch of the ARRI ALEXA by Anand Cine Service, the much awaited second public showing. ALEXA is the first model in a new generation of digital cameras for feature, television, commercial, documentary, music video production and more. Compact, ergonomic and lightweight on one hand, robust with ARRI’s legendary reliability on the other, ALEXA’s new Super 35 format sensor delivers amazing images with a base sensitivity of EI 800, low noise and an unsurpassed dynamic range of 13.5 stops. ARRI Imaging Technology (AIT) captures organic, film-like images unlike any digital camera, with natural color rendition and pleasing skin tones.

Also on show was the latest equipment from the following companies:

1. Cooke Optics, UK: The 5i series and Panchro lenses.
Cooke Optics have been manufacturing precision optics for over a hundred years and Cooke lenses have stunningly documented the most historic moments of the 20th century, apart from setting the standards for the film & TV industry worldwide.

2. Service Vision, Spain: The Superscrpio telescopic Cranes and the 4-axis Scorpio Stabilised head.

Introduced the latest telescopic cranes featuring the ability to roll through 30″ doorways and a removable arm. The Superscorpio 37 ft and the mini 23ft crane are light weight yet have the flexibility. It’s portability makes it perfect as a dolly, car crane or transportable camera position. Equipment is proven to save time and deliver the shot The strongest, most versatile remote head in the world with the quickest set-up and adjustment.

3. Sony : F35 Digital Camera

Sony’s introduction to the cinematography community came with the design and construction of the Panavision GENESIS digital camera about seven years ago .Since then Sony has refined the product resulting in the present F35 that has a 13-stop latitude, a color space equal to film and frame rates selectable from 1 to 50.The F35 has proved to be a workhorse providing a viable digital cinematography solution.

4. Transvideo: The new HD Super Bright monitors incorporates Cooke I technology to enable control of the focus illumination and provide focus and iris information on the screen

TRANSVIDEO received the prestigious Scientific and Technical Award from the Academy of Motion Picture Science and Arts ( © A.M.P.A.S ® ) for its video – assist monitors for the motion picture industry. Using color LCD screens, the Transvideo monitors provide flicker-free video assist bright enough for use in sunlight and have become a ubiquitous tool in both spherical and anamorphic cinematography

Co-exhibiting with Anand Cine Service was their sister company Gemini Lab, which has been servicing the film industry since 1946. Recently they have moved into a purpose-built facility which offers the state-of-the art DI with Quantel Pablo 4K 3D complemented by the Arri Scanners and the Arrilaser and high end visual effects equipment.

PABLO from QUANTEL

Grading and finishing for HD, 2k, 4k and Stereo 3D Pablo is taking the color correction business by storm – ushering in the next generation of non-linear color corrections. It’s quite simply the ultimate color correction solution for HD, 2k, 4k and stereoscopic 3D – proven n thousands of movies, commercials and programs in the hands of leading colorists aroun the world.

Pablo couldn’t have happened without real-world input from some of the world’s top colorists. Thus we have the most powerful, capable and precise color correction environment on the planet. The creative color correction tools you need are all there – right at your fingertips: unlimited secondary’s, unlimited masks, comprehensive trim functions, keyless multi-level secondary correction… the list is almost endless.

Anand Cine Service is proud to be the equipment supplier to ENDHIRAN, the highest ever budget Indian movie to date being produced by Sun Pictures , directed by Shankar and cinematography by Ratnavel.

In attendance were representatives from the UK, Spain, Germany and Australia.

Together, Anand Cine Service and Gemini Lab offer the world’s latest and finest technology that is equal to any facility in the world today, offering a 24×7 service with a network of associates around the world. Please visit www.anandcine.com for more information.

3 Idiots remake has been the all time headlines in Kollywood during recent times and now there is confirmed news that Vijay, Silambarasan and Madhavan will be playing the lead roles in this remake. The film is produced by Gemini Films Productions at a bigger budget and Shankar will direct both the Telugu and Tamil version.

The Telugu version will have Mahesh Babu in lead role with the same other actors repeating their characters. This time, A.R. Rahman will not work with Shankar due to his busy schedules with Bollywood projects and World tour. Harris Jayaraj will be the music director and other technicians of the film will be decided shortly.

The actress Ileana, Thamannah and Shriya Charan share the commonalities of being wonderful actresses introduced by the same filmmaker. He is none other than Jyothi Krishna and his heroines have now gone ahead making superb career in both Tamil and Telugu film industries. On the same league, Jyothi Krishna brings a new heroine to Kollywood named Preethi Bhandari. The actress is Delhi based model and makes her debut with the film Ooh La La La. Most of the special celebrities, who came upon the stage for releasing the music of this film said that Preethi Bhandari will be sooner as greater as those heroines. This will be the debut film of Jyothi Krishna as an actor and he has handled story, screenplay and direction.

Thirumalai Internationals is producing the second film titled Madhikettan Saalai and is a different title and unusual concept. The first film produced by this banner is Tholapesi En and the same actor Adarsh is playing the lead role. The film is about an youngsters with no worries in life and a love in his life changes his course of his life. Sara has been signed to play the female lead role. Singamuthu, Muthukalai, Kadhal Thandapani and few other actors are playing prominent characters in this movie.

G. Pattu Rajan is handling story, screenplay and dialogues apart from handling direction and he has assisted Panneer Selva of Renigunta as assistant director.. S. Taj is the cameraman and Suresh Urs is the editor. Viveka, J Francis Kriba are writing lyrics and Srikanth Deva is scoring music.