Producer Udhayanidhi Stalin is promoting the film Madharasapattinam so powerfully in all mediums and has helped the film to do well at box office. On the likelihood, Shankar’s production Ananthapurathu Veedu has collected the production cost. The trade analysts have mentioned that Shankar is now safe as he has got back the money he had invested in this project.
Madharasapattinam will take some more time to gain the profit as the amount invested in the project is more, which goes around Rs.20Crores. Meanwhile Ananthapurathu Veedu is not even half of its production value.
That is the smartest way of Shankar promoting the film as almost all his productions have been off low budget movies. But his previous film Eeram was made at the cost of Rs.7Crores approximately and could not cover up the cost.


Young superstar Silambarasan is now rapidly shooting for his upcoming film Vaanam that is a remake of Telugu movie VEDHAM. The shooting is happening at various parts of Chennai as Simbhu will complete the shooting by July 25 and fly down to Canada for PODA PODI shooting along with Varalakshmi. The Lingusamy’s film that is supposed to feature Silambarasan in lead role seems to have gone across a small crisis.